Client:
Comcast
Mind & Media developed the CyberSplash game to provide digital security training to Comcast’s employees and contractors.
Gamifying Learning for Comcast Employees
Mind & Media produced and designed all elements of the CyberSplash game, focusing on making it fun and interactive for players.
Our team created the game with these elements in mind:
- Easy to use: All skill levels can play the game, and it is accessible on internal desktops and mobile devices
- Fun interface and gameplay: Designed an interface with appealing graphics and fun trivia-style questions so players want to play each day
Rewards & recognition: Play and skill are rewarded through scores, badges, and rankings, eventually allowing players to redeem Splash Cash for in-game prizes
Competition: Team and individual scoreboards encourage friendly competition
Players answer a daily cyber security question to earn digital “Splash Cash” and points for the scoreboard, increasing engagement and discussion amongst internal teams.
Winner: Award of Distinction, Games & Apps, Communicator Awards
Our design process included:
- Developing a comprehensive blueprint with tech requirements
- Designing the game interface
- Building a prototype
- Conducting thorough testing and debugging of the game
Mind & Media was also responsible for developing the marketing strategy and all communication collateral to prepare for a successful CyberSplash launch.
CyberSplash exceeded participation goals and earned praise from the Comcast team.