Mind & Media’s coordinated bilingual campaign repaired a government/public communication breakdown through clear messages and a media strategy designed to reach multiple targeted audiences.
This campaign is an excellent example of Mind & Media’s ability to analyze a communication challenge, develop a strategy to meet the challenge, and implement a campaign to get the job done.
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Panama Canal Treaty Implementation Plan Agency consulted Mind & Media on a serious challenge: a communication breakdown between Panama’s government and people about the US Army’s environmental and public safety efforts on former ranges being returned to Panama.
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Our communication analysts identified the source of the breakdown: a cultural gap in the materials used to communicate with the public. Mind & Media developed a coordinated, comprehensive public awareness campaign to:
To carry out the campaign, Mind & Media created:
The public awareness campaign Mind & Media created closed the gap between the Panamanian government and its people through clear messages and a media strategy designed to reach multiple diverse audiences.