Mind & Media consultants helped DON CMPO better understand their own processes and training needs and then created 1p videos for them to educate their workforce on category management and reduce misaligned spending.
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DON CMPO engaged Mind & Media to develop a series of animated videos that would encourage staff to adopt category management principles. Mind & Media worked closely with DON CMPO SMES to flesh out the topics for the video series, scripted the videos, and produced them.
Videos included:
The videos addressed topics like:
These videos help acquisition staff understand how category management can help save their time and effort, ensure the Navy is getting best pricing and taking advantage of already negotiated discounts, and ultimately save taxpayer money.
Simplified complex topics to make them easy to understand.
Developed unique graphics and animations to represent abstract ideas.
Wrote each video to include a hook and compelling call to action.